REBUS -  REformulated foods & impact on Blood glUcoSe and well-being

Projecttitel: REBUS -  REformulated foods & impact on Blood glUcoSe and well-being
Projectnummer: LWV19138
Missie: Gewaardeerd, gezond en veilig voedsel
MMIP: D2: Gezonde voeding, een makkelijke keuze
Looptijd: 2020 – 2023
Projectleider: Joost Blankestijn

Contemporary consumers are increasingly aware and interested in nutrition and health. However, current evidence-based dietary guidelines do not sufficiently consider individual traits, needs, and preferences. 
Indeed, dietary guidelines are fixated on the long-term effects, whereas the motivation of consumers to eat healthy is often driven by short-term health, perceived well-being, and taste.

 To accommodate these interests, while adhering to the general dietary guidelines, we need to develop reformulated tasty products. 
In addition, we need a new research model, characterized by a stronger focus on the individual and the short-term effects of foods, both on physical and mental well-being (REBUS goals). 
This project contributes to the main objectives of mission D (appreciated, healthy and safe foods).