Smart food intake

Smart food intake

Aantal projecten

1

Organisatie onderdeel

WR-cap AF

Project code

AF16096

Primaire MMIP

Landbouw, Water, Voedsel>D. Gewaardeerd, gezond en veilig voedsel>D1. Waardecreatie en verdienvermogen

Start datum

01/01/17

Eind datum

31/12/21

Samenvatting

In order to stimulate more healthy and sustainable food consumption, better insight in the what, where, when and why of food consumption is needed. The food industry has indicated the need for more advanced data collections methods for food intake and its determinants, to better collect the necessary insights. The aim of SMART FOOD INTAKE is to improve the collection of reliable, accessible and up-to date food intake data and underlying food choice motives as important determinants of food intake. A flexible, modular system based on the 2-hour recall (“snapshot”) methodology is being developed to reach that aim. Food intake data are linked to context-specific food choice motives, as we know that motives differ across consumption moments and situations. Considering the context will therefore lead to an increased understanding of food behaviour. The developed methodology is evaluated and is used as the basis for the development of an app to collect the context-specific information on food intake and food choice motives with 2-hour recalls. Eventually this methodology (and app) should help researchers and industry to faster and cheaper collect necessary insights that can be used to develop food products and interventions that better fit the needs of a diverse range of consumers, in order to achieve a more healthy and sustainable food pattern.

Doel van het project

The project fits in Mission D: gewaardeerd, gezond en veilig voedsel, and contributes to D1 ‘Waardering van voedsel’ and D2 ‘Gezonde voeding een makkelijke keuze’. The project develops and evaluates an innovative methodology, that can be used by industry and research institutes to gain context-specific insight on food intake and food choice motives. These insights can be used in product development, communications and interventions to fit the needs of consumers and help them achieve a healthy and sustainable diet.

Relatie met missie (Motivatie)

The project is important as existing methods come with a range of drawbacks, including:
• a lack of linkage between food intake and its determinants,
• a lack of inclusion of contextual variability,
• high measurement errors,
• time-consuming data collection and
• a high burden for the consumer and the researcher.
Therefore, the aim of SMART FOOD INTAKE is to improve the collection of reliable, accessible and up-to date food intake data and underlying food choice motivates as important determinants of food intake.

Geplande acties

A flexible, modular system based on the 2-hour recall (“snapshot”) methodology is developed, including a smartphone app with a flexible backend (2020).
In addition scientific papers will be published on the design of the methodology and the evaluation of the methodology.
- Validation of 2-hour recall method for food intake (2021)
- Context-specificity of food choice motives (2021)
- Evaluation of an integrated 2-hour recall method for food intake and food choice motives (2021)

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